Motorsport insiders say Pepsi is planning to switch V8 Supercars teams next year. Pepsi has been the major sponsor of the Kelly Racing number 51 car, driven by Greg Murphy, but the company is understood to be moving to Ford Performance Racing next year.Read more
Sponsorship News has launched the Sponsorship Soap Box.Read more
The City of Port Phillip has declined to negotiate with Chrysler brand Jeep for a municipality-wide sponsorship, despite one its major events lacking a key sponsor.Read more
The Central Coast Mariners A-League club has just announced its two-year deal locking-in Kappa as its apparel partner, despite securing the arrangement seven months ago.Read more
Stone Brothers Racing's recent merger with Erebus Motorsport will open up a new range of international sponsorship opportunities for the team, says Stone Brothers Racing commercial manager Chris Wilson.Read more
Yum! Restaurant brand Pizza Hut has announced a major sponsorship of V8 Ute driver Steve Charman's car for the Bathurst 1000, which marks the fast food brand's first entry into the sport.Read more
Optus has extended its sponsorship arrangement with Sydney co-working space Fishburners for a further two years, taking the partnership through to 2015.Read more
The global airline industry is spending $515 million a year on sports sponsorship, according to a new global study.Read more
The University of New England has expanded its sponsorship of the Parramatta Eels NRL club, taking the upper chest position on the jersey while retaining its lower-back property.Read more
The Australian Rugby Union has officially announced the extension of its sponsorship deal with Lexus despite the deal being finalised at the beginning of the year.Read more
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