More latest news - page 1171

Bathurst campers to get Britz'd

Campervan and car rental company Britz has signed an agreement with the V8 Supercars to sponsor all six camping grounds at this year's Bathurst 1000.Read more

Paralympians face tough sponsorship market

Despite becoming Australia's most successful paralympian of all time, swimmer Matt Cowdrey is unlikely to even match the sponsorship support generated by wheelchair athlete Louise Sauvage during the heady days of the 2000 Olympics, says Elite Sports Property director of commercial operations Tony Box.Read more

NRL happy with court ruling on Optus TV Now

The NRL has welcomed the High Court's rejection of Optus' appeal against the Federal court's ruling on its TV Now product, and says the decision will assist its negotiations for the sale of its online rights.Read more

adidas steps up with Essendon

Apparel company adidas has renewed and increased its partnership with the Essendon Football Club and will continue to be its official footwear and apparel supplier for the next four years.Read more

Raiders get new hotel backer

Abode Hotels has signed a three-year agreement with the Canberra Raiders NRL club to promote its expanding hotel chain through an upper-chest jersey sponsorship.Read more

Australia Post boss defends Olympics sponsorship

Australia Post CEO Ahmed Fahour has defended the company's Australian Olympic Committee sponsorship following a failed FOI request by the AFR newspaper demanding the organisation reveal the costs of its London hospitality.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?