The London Games will break the $8 billion revenue barrier over its four-year cycle, in part due to a 52% rise in the value of the Games' media rights, according to UK sports marketing magazine Sportcal.Read more
Global sportswear brand Kappa has filled its A-League apparel supply quota, after signing a two-year deal with Adelaide United.Read more
The Western Bulldogs AFL club is leveraging its deal with Mission Foods by partnering with celebrity chef Shane Delia in an online video.Read more
Credit Suisse has become the first Sydney Symphony Orchestra partner to support a new social media initiative aimed at giving the SSO supporters an insight into the musician's world.Read more
Federal government agency Defence Housing Australia has signed a two-year agreement with the Canberra Raiders NRL club to sponsor its jersey sleeve next year.Read more
Clean Up Australia's two flagship events -Clean Up Australia Day and Great Northern Clean Up – were never endangered by the $200,000 sponsorship shortfall that forced it to downsize.Read more
Security software company Symantec, which owns the Norton brand, has not ruled out the possibility of becoming a major sponsor of Triple Eight Race Engineering.Read more
The Brisbane Broncos NRL club believes the initial screening of free-to-air TV show "Broncos Insider" has boosted its sponsors' exposure after doubling the audience in the same timeslot.Read more
A very special thank you for all those who attended last night's sponsorship networking night, making the evening such a success.Read more
Mortgage broker Vogue Financial has signed a partnership with the Sydney Roosters NRL club, marking its second deal with the sport.Read more
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