Adelaide United A-League club is desperate to maintain its long-term sponsorship ties with Coopers Brewery, and plans to petition the FFA to allow the brewer to play a sponsorship role at the club's home ground Hindmarsh Stadium, following the FFA's deal with ANPHA.Read more
Ford Performance Racing driver Mark Winterbottom has renewed a range of deals after recording strong on-track performances and increasing his public profile with racing fans.Read more
Arts companies have to make a clear distinction between sponsorship and philanthropy when developing their programs, and focus on commercial benefits . . .Read more
Nike is now the presenting partner of Skateboarding Australia's Pro/Am Invitational Tour after positive experiences with the Association's amateur events.Read more
Online insurance comparison site iSelect says its move to upgrade its relationship with the Gold Coast Titans NRL club to full naming rights after this season will lift brand awareness across the east coast as it broadens its service offering.Read more