After suffering massive damage to its corporate reputation following hazardous gas and chemical leaks in NSW, chemical company Orica has announced a major naming rights sponsorship of the GreenEDGE Cycling team for the next three years.Read more
Louis Vuitton Moet Hennessey wine brand, Cape Mantelle has appointed GMR Marketing to handle its sponsorship engagement for 2012.Read more
Australian Olympic athletes have been given a strict set of guidelines by the Australian Olympic Committee covering mentions of their individual sponsors in social media during the London Olympic Games.Read more
The NSW Waratahs Super Rugby franchise has reported a net operating profit of $49,990 for the 2011 financial year, with sponsorship revenue for the period up by $409,206 to a total of $5,657,298.Read more
The Art Gallery of NSW will open its latest display of Australian works without a title sponsor, despite doubling its social media following and developing an iPad app for the collection.Read more
Make-up company, Maybelline has used an innovative street art project and brand ambassador, Ruby Rose, to drum up interest in its involvement in Mercedes-Benz Fashion Week.Read more
Digital activation through social media is rapidly becoming the most important communication channel between sponsors and festival goers, according to a new global study.Read more
Football West has signed on two new commercial partners to support grassroots football.Read more
Energy retailer Origin will become the major sponsor of the New South Wales Rugby League Western Sydney Academy's game development unit, taking over from incumbent Integral Energy.Read more
The Central Coast Mariners A-League club has signed a US-based IT company as its major sponsor for its fixtures in the Asian Football Confederation Champions League Group Stage.Read more
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