Demons move swiftly to replace EnergyWatch
The Melbourne Demons AFL club has wasted no time in securing a replacement after cutting ties with former sponsor EnergyWatch, securing a new deal in just over a week.Read more
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Bell Shakespeare lands two new partners; renews third
Theatre company, Bell Shakespeare has announced new partnerships with financial institution PriceWaterhouseCoopers and car brand, Renault and has also renewed its relationship with Deutsche Bank.Read more
NRMA give fans hotline to players
NRMA Insurance has launched a new activation for its sponsorship of the Brisbane Broncos with a concept to be known as the NRMA Insurance Fan Phone.Read more
New sponsorship strategy raises alcohol consumption concerns
A new sponsorship marketing strategy being used by alcohol brand Wild Turkey has raised opposition from public health academics, who claim it is not consistent with promoting responsible drinking.Read more
Lingerie Football lands first major deal
Phone dating service Telecafe has made its first foray into sponsorship, as naming rights partner for the Lingerie Football League's All-Star tour of Australia in June.Read more
Sailing sponsors get traction from new America's Cup concept
Some of the early sponsors of the new concept of America's Cup sailing are reaping unexpected benefits, with more than 250,000 spectators turning up to view the first day of racing in this week's Naples event of the America's Cup World Series.Read more
Sharks get a breath of fresh air
The Cronulla Sharks NRL club has signed a unique mid-season major sponsorship deal to fill its vacant front-of-jersey property until the end of the season.Read more
Nissan Navara presents National Tradies Expo
Nissan has signed a one-year deal with the National Tradies Expo as presenting partner, and will promote its ute, the Navara.Read more
NRL breaks 200,000 members
The National Rugby League has achieved 200,000 members for the first time in its history, with 15% growth this season so far.Read more
Newcastle Jets to review sponsorship after FFA licence tiff
The Newcastle Jets A-League club will meet with sponsors over the next few days to review the implications of the decision to return its licence to Football Federation Australia.Read more
