Auckland FC finds Bargain Chemist fits the prescription
The A-League’s Auckland FC has signed Bargain Chemist as pharmacy partner.
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Rydges South Bank to accommodate Squash Australian Open again next year
Squash Australia and Rydges South Bank Brisbane have renewed their relationship with the hotel remaining accommodation partner for the 2026 Squash Australian Open.
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Cricket Australia back on the wine with McGuigan deal
Cricket Australia (CA) has filled a long-standing gap in its sponsorship portfolio by appointing the McGuigan brand as its new wine partner under a multi-year agreement.
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Gilbert-Smith launches strategy consultancy Occam, promises short path to success
Former Nine executive and experienced sponsorship strategist Jamie Gilbert-Smith has launched Occam Strategy & Consulting and will seek clients in the rights holder and media sectors.
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AusTriathlon makes recycling and sustainability the winner with Badges and Medals
AusTriathlon has partnered Badges and Medals to introduce recycled and sustainably-sourced awards across its events.
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Platypus floats Gen Z loyalty campaign on live music
Platypus Shoes has launched a new loyalty program in partnership with Connect by Live Nation.
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Bailey Brewing Co can do special celebration beer for Richmond
Smaller brewers are increasingly using custom brews and limited-edition can artwork to activate sports sponsorships.
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Beyond Bank reinvests in professional soccer players’ award
Professional Footballers Australia (PFA) and Beyond Bank have extended their naming rights arrangement covering the PFA Community Medal and support for the Footballers’ Trust.
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QBE flips Swans guernsey logo to children's heart art this weekend
QBE has generously substituted its logo spot on the AFL’s Sydney Swans guernsey for its round 19 match against North Melbourne on Saturday.
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