Sponsorship News turns 10
This month Sponsorship News celebrates its tenth year as Australia's leading source of sponsorship and sports marketing news.Read more
This month Sponsorship News celebrates its tenth year as Australia's leading source of sponsorship and sports marketing news.Read more
Independent Distiller's beer brand Asahi will open its own sales division called Asahi Premium Beverages, but the market position of the brand, and its sponsorship roster will be unaffected, says the company.Read more
The Taste of Sydney festival has renewed 12 sponsors from last year's event, and added another five to the stable for 2012.Read more
The Perth Wildcats NBL team has struck a three-year, six-figure deal with WA-based manufacturer ConstructaTruck, which came about through the team's move to a new arena next season.Read more
Machinery trader, WesTrac has committed to a three-year deal as back-of-the-jersey dual sponsor of the Newcastle Knights NRL team and the Newcastle Jets A-League club.Read more
Power tool manufacturer Ozito has secured a three-year deal as the shorts partner of the St Kilda AFL club.Read more
EnergyAustralia has signed a five-year principal partnership with Swimming Australia that will involve all facets of the national swim program.Read more
The Australian Grand Prix has rejected reports that its title sponsor deal with Qantas was made at a reduced rate, saying that the airline was always involved in discussions for the partnership.Read more
Optus will increase its commitment to the Sydney Gay and Lesbian Mardi Gras for 2012 by becoming the official digital rights partner.Read more
National security services company, Sargent Security, has signed a naming rights deal with the motorsport category, the Australian GT Championships and hopes to become a major sponsor of a V8 Supercar team in five years.Read more