The Port Adelaide AFL club has affirmed its stance that its commercial partners won't influence its player recruiting processes, after key sponsor VIP Home Services offered the club a lucrative increase in its deal if it signed troubled players Brendan Fevola or Leon Davis.Read more
Wesfarmers Arts has extended its deal with the Western Australia Opera as its principal partner, taking the relationship to 13 years in total.Read more
Consumer electronics company Samsung has appointed experienced sports and events marketing specialist Dan Canham as its new sponsorship manager.Read more
Schweppes Australia has renewed its sponsorship of Perth Racing and will sponsor the thoroughbred racing venue operator for a further five years.Read more
Diageo-owned Bundaberg Rum has restructured its motorsport sponsorship program, ending its sponsorship of one V8 Supercar, but ramping up the leveraging activity around a separate sponsorship it has in an undercard category, the V8 Utes series.Read more
Australian NBA player Andrew Bogut will have a financial stake, and provide advisory services to new sports consultancy and management business, One Management Group and Consulting, recently launched by ASMA president Bruce Kaider.Read more
In the last year almost a quarter of consumers changed their regularly-purchased products to those that support a cause or charity, according to new research.Read more
Mobile refrigeration company, Waeco has become a major sponsor of the National 4x4 & Outdoors Show and the Tinnie & Tackle Show that will be held in Brisbane and the National 4x4 & Outdoors Show and Fishing & Boating Expo to be held in Melbourne.Read more
Victorian government agency, WorkSafe, has renewed its sponsorship of the Western Bulldogs AFL club and will be a premier partner for a further three years.Read more
Steel distribution company, Orrcon Steel, has praised the value of its V8 team sponsorship, and says the initiative has played a key role in building its brand with customers and developing sales channels.Read more
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