Farage extend Sydney Swans deal to tailor for the AFLW side
Farage has expanded its long-term relationship with the Sydney Swans to include the club’s AFLW team.
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Live sports fans increasingly frustrated by fragmented viewing options –Nexxen probe
Live sports viewers in Australia are turning to connected television (CTV) in growing numbers but face mounting frustration over the complexity of finding games according to new research by Nexxen.
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Youi puts premium on AFLW in Lions expansion deal
Youi has extended with the Brisbane Lions to include its AFLW team for the next five seasons.
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Hockey Australia signs the Pass in discount deal for members
Hockey Australia has partnered with hospitality loyalty program the Pass.
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Perth Glory women secure Cosmetique sponsorship
Perth Glory has signed Cosmetique to partner its A-League women’s team for the 2025/26 season.
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The Partner Group expands client base, leveraging agile model
The Partner Group has added new clients, secured reappointments and renewed long-term contracts as the sports and entertainment marketing agency expands its work with brands and rights holders.
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Renegades in rental deal with Everything Fleet
Melbourne Renegades have signed Everything Fleet for the 2025–26 BBL and WBBL seasons.
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Brisbane Roar gets shot in the arm from Focus Construct
Brisbane Roar has signed a two-year partnership with Focus Construct and its branding will take the sleeve spot on the A-League men’s jersey sleeve.
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SEN, MRC join to launch renamed Caulfield Underwood Stakes and Taggart event
Sports Entertainment Network (SEN) and the Melbourne Racing Club (MRC) have signed to re-name the Group 1 Underwood Stakes and introduce a new race honouring sports identities Les and David Taggart.
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