A new partnership between Events Queensland and the Queensland Performing Arts Centre (QPAC) will generate economic benefit of $16 million for Brisbane over the next four years, says Events Queensland chief executive, John O'Sullivan.Read more
The expansion of the V8 Supercars into North America was a key factor in power tools manufacturer, IRWIN Tools' decision to renew its sponsorship of the #4 Stone Brothers Racing Ford Falcon, the company said today.Read more
Queensland Rugby and the Queensland Reds have finalised a new two-year major sponsorship agreement with New Guinea Energy (NGE), which includes an ambassadorial role for Reds Test representative Will Genia.Read more
Renault has signed up as a sponsor for the 2011 Mark Webber Tasmania Challenge athletics event, which returns after a three-year hiatus in December.Read more
Motoring and insurance company RACT has expanded its Australian rules football sponsorship program by becoming a sponsor of the North Melbourne Kangaroos AFL club and it will be a key backer of the club's matches in Tasmania.Read more
Casino and hotel company, Crown Limited hopes its sponsorship of Chinese tennis player, Li Na, will help it attract business from Asia to its complexes in Melbourne and Perth.Read more
For the first time in the history of the Rugby World Cup, rugby fans can vote on who should be Man of the Match, in an innovative digital activation by tournament sponsor MasterCard.Read more
South Australian based internet company, Internode, has renewed its sponsorship of the World Solar Challenge, a solar powered car race from Darwin to Adelaide.Read more
Membership-based associations could claim a much larger share of the sponsorship market if they adopted a new approach to corporate partnerships, according to new research by IEG Consulting.Read more
Bendigo and Adelaide Bank's sponsorship of the Adelaide Festival remains one of the bank's key platforms for engaging with the Adelaide community, says chairman, Robert Johanson.Read more
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