Advertising guru to headline sponsorship conference
Creative director, Dan Gregory, from advertising agency SMART has been announced as a keynote speaker for the upcoming Sponsorship Australasia conference.Read more
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"Chairman's choice" sponsorship has had its day: Sponsorship Australasia
There will always be sports-mad executives who want to sponsor their favourite club without necessarily seeing a commercial return, but rights holders should think twice about entering into such arrangements, says Sponsorship Australasia chair Bruce Kaider.Read more
Union targeting JELD-WEN through St Kilda sponsorship
Powerful trade union the CFMEU has launched an industrial campaign targeting window and door manufacturer JELD-WEN through its sponsorship of AFL club St Kilda; while the company has refused to confirm or deny reports that it has finished with the deal.Read more
Internode becomes WOMADelaide major sponsor
South Australia-based internet service provider, Internode, will be the major sponsor of Adelaide music, arts and dance festival WOMADelaide 2012.Read more
Rugby World Cup 2011 to generate $641 million for NZ: Research
The return of the Rugby World Cup to its spiritual home of New Zealand has provided a significant boost to commercial interest in the event, according to a new study.Read more
Polo and posh pilsener a perfect fit: Coopers
Coopers will be the official beer partner of Melbourne's 2011 Christmas Polo event, in the brewer's latest bid to pitch its fledgling 62 Pilsener brand to premium drinkers.Read more
Veteran sponsor Ford takes fresh approach to Cats deal
Ford Australia has extended its sponsorship of the Geelong Cats AFL club until 2016, and is for the first time leveraging its vehicle launches directly through the deal, says Ford group manager of motorsport, sponsorship and events, Christopher Styring.Read more
Mirabella's heart was always with the Victory
Melbourne Victory A-League club foundation sponsor Mirabella Group has returned as a sponsor and shareholder after defecting to arch-rivals Melbourne Heart two seasons ago.Read more
Emirates secures naming rights to Australian Open golf
Prolific global sponsor, Emirates, has filled a gap in its Australian marketing program by signing as the naming rights sponsor of the Australian Open golf tournament to be played at Sydney's Golf Club for the next three years.Read more
Gloria Jean’s sponsors R U OK?Day
Cafe operator, Gloria Jean's Coffees has become a major sponsor of R U OK?Day, a national day of action that aims to prevent suicide by encouraging Australians to connect with family, friends and colleagues.Read more
