Giant global public relations agency, Hill & Knowlton might set up specialist sports marketing and sponsorship practices in key markets including Australia, following the successful establishment of a sports marketing division in its London office.Read more
The addition of Tiger Woods to the playing field for this year's Australian Open will help it double television ratings, attendance and exposure through digital media, according to Anthony Wright, commercial and marketing manager for the PGA of Australia.Read more
NBL team the Gold Coast Blaze has used its 55%-45% male/female demographic to sign a two-year naming rights partnership with residential property developer Meriton Serviced Apartments.Read more
Triple F Racing is using a novel approach to secure a new major sponsor by holding a raffle for naming rights to its entry in the V8 Supercars series for the remainder of the year.Read more
The National Gallery of Australia (NGA) has renewed an old sponsorship relationship, with the signing of mining company Rio Tinto after as the major sponsor for an upcoming exhibition of work by the late Fred Williams.Read more
A new survey shows clearly that young people are far less concerned than older generations about sports betting advertising and sponsorship.Read more
Optus and Victoria's Transport Accidents Commission (TAC) were the winners at last night's inaugural Sponsorship Australasia Sponsorship Awards.Read more
Consumers are more likely to trial and purchase a product that is clearly associated with the Australian Olympic team rather than just a global Olympic Games sponsor, according to new research by sport and entertainment marketing agency, Octagon.Read more
News Digital Media owned grassroots sporting news and information company, SportingPulse and online video destination YouTube have formed a partnership to try to monetise the online content of the grassroots sporting clubs administered by SportingPulse.Read more
The Australian Olympic Committee (AOC) will be encouraging athletes to use social media during the 2012 London Olympics but has included additional clauses in its athlete agreements to regulate the use of social media.Read more
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