Audi exits another major yachting sponsorship
Automotive brand Audi has ended another major yachting sponsorship, its naming rights of the Sydney Harbour Regatta, but has vowed to look at other yachting sponsorships properties.Read more
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AOC gets a cheque from Coles
Supermarket chain Coles has signed with the Australian Olympic Committee in a "work-in-progress" deal which should see the company become one of the major partners of the team.Read more
Ella Baché sticks with Jessica for “Another Challenge”
Skin Care company Ella BachRead more
Optus to review Australian Open tennis deal
Optus will review its major sponsorship of the Australian Open Tennis early next year after the 2012 event, but the company says it's not overly concerned at the tournament's declining rating performance.Read more
Healthway announces summer sports club sponsorship program
Healthway, the Western Australian Government's health promotion arm, is encouraging more senior and junior sports clubs in rural areas to share in the $550,000 in sponsorship on offer for summer after a big increase in successful winter sports applications.Read more
Hyatt Coolum to sponsor Gold Coast United
The Hyatt Regency Coolum Hotel is to become a major sponsor of the Gold Coast United A-League club.Read more
Canadian Club to expand sports sponsorship portfolio
Whisky brand Canadian Club could soon increase the amount of sport sponsorship it has in its portfolio as it continues to promote itself as a 'beer alternative'.Read more
Grog sponsorship ban boosts bottom line for Gloucester Park
Perth harness racing track Gloucester Park – the first major Australian venue to ban all alcohol advertising and sponsorship, will increase its revenue, despite dropping a lucrative race naming rights deal with a beer brand.Read more
Adidas makes second move into A-League
Sporting apparel company, adidas, has announced its second major A-League club deal.Read more
Naked ‘stays curious’ with Rugby World Cup social media campaign
Pernod Ricard owned wine brand, Brancott Estate has appointed integrated marketing company, Naked Communications to leverage its sponsorship of the 2011 New Zealand Rugby World Cup through social media.Read more
