The Commonwealth Bank has become the new principal partner of the Royal Agricultural Society of Victoria's Royal Melbourne Show. The bank hopes to leverage the sponsorship to regional Victoria and to be identified with the educational aspects of the show.Read more
Dairy Australia, the dairy industry's marketing and promotional body, has become a partner of the Australian Sports Commission (ASC) and will work with its sports nutrition experts to promote the benefits of milk and other dairy products in the diets of athletes.Read more
Apollo Bicycles has signed a new partnership with the Victorian Institute of Sport (VIS) which will see the company receive joint naming rights to the institute's cycling team, now to be called the Jayco Apollo Cycling Team.Read more
adidas has been quick to announce its first A-League apparel deal following the end of Reebok's "all of code" deal.Read more
The Gold Coast United A-League club is finalising a new front-of-jersey sponsorship deal and will re-jig its jersey branding for the coming season.Read more
The PGA of Australia is talking to several prospects about the presenting partnership for the Australian Open tournament as incumbent partner, real estate agency Century 21, weighs up its options.Read more
Coca-Cola is ramping up the leveraging of its AFL and NRL sponsorships through a national integrated marketing campaign called Team Left Field.Read more
Antivirus software company Kaspersky Lab has settled on the Manly Sea Eagles as its preferred NRL club to sponsor as part of a brand-building exercise.Read more
Football Federation Australia has created a range of new leveraging opportunities that should play a critical role in retaining its existing partners and attracting new ones, according to David Tucker, head of commercial operations.Read more
A-League club Melbourne Victory has announced ute canopy maker Carryboy Australia as a premier partner for the next two years.Read more
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