IPAR, Invictus Australia employ extension to generate veteran jobs
IPAR has extended its Invictus Australia partnership by three years.
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Royal Caribbean sets sails to win Brisbane Heat members
Royal Caribbean has joined the Brisbane Heat as holiday and membership partner ahead of the 2025–26 Big Bash League season.
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Raiders, Parbery Consulting renewal celebrates women’s RL project
The Canberra Raiders have renewed Parbery Consulting’s front-of-jersey deal to the end of the 2027 NRLW season.
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Pitch winner, Atomic 212° to serve media for Tennis Australia
Tennis Australia (TA) has appointed Atomic 212° as its media agency which takes over from PHD after a competitive pitch.
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Superdry first pulls on Melbourne Storm sponsorship
Melbourne Storm has signed a new partnership with global fashion retailer Superdry which becomes the NRL club’s lifestyle apparel partner.
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Defender shifts up gears to back Wallabies-Lions tour
Rugby Australia has signed Defender as a sponsor of the 2025 British & Irish Lions Tour.
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Richmond take Storm’s commercial lead
Richmond Football Club has appointed Dan Cullinan as its new executive GM of commercial .
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Softball Australia, AG Coombs hit home runs for inclusion
Softball Australia has signed AG Coombs in a three-year deal that will support Indigenous athlete development and female leadership in the sport.
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Elite Supplements explains the multiple attractions of athlete ambassadors
Elite Supplements is narrowing focus on athlete ambassadors.
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Sydney FC patches two more sponsor spots on Wrexham fixture kit
Sydney FC has added commercial deals with Anytime Fitness and More ahead of its upcoming friendly match against Wrexham AFC at Allianz Stadium on 15 July.
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