Drag Racing Australia Group(DRAG Ltd) and automotive marketing consultants DBC2 have jointly announced that DBC2 will not be renewing its involvement with ANDRA Pro Series Drag Racing sponsorship and marketing due to a change in business direction.Read more
Through its growing music sponsorship program, Virgin Mobile is continuing its strategy of driving active consideration of its brand among music fans, according to Andrew Walsh, business director at the company's music agency, The Sound Alliance.Read more
The Queensland Rugby League (QRL) is happy with the compromise reached over a sponsorship conflict for this year's State of Origin series, but QRL managing director, Ross Livermore, told Sponsorship News that further negotiations are needed before next year's series.Read more
One-year sponsorships only work in certain circumstances and are generally not desirable for either the sponsor or the rights holder, according to Sponsorship Australasia chair Bruce Kaider.Read more
German car brand, Audi, has ended its two-year sponsorship of the Victoria Week yachting regatta citing one of the event's locations, Melbourne's Docklands, as not being ideal for event activation.Read more
Swisse Vitamins has sponsored Swimming Australia for three years, and has also signed up Olympic swimmer Geoff Huegill as a brand ambassador.Read more
A social media campaign is encouraging a boycott of the La Boite Theatre Company because of its major sponsorship deal with Australian coal seam gas company, QGC.Read more
The new VB sponsorship of the NSW State of Origin rugby league team has created a conflict between Queensland Rugby League and the Australian Rugby League over a sponsorship clash with a Queensland State of Origin team major sponsor XXXX.Read more
Ford Performance Racing V8 Supercar driver Mark Winterbottom has extended his partnership with electronics brand TEAC, which has already played a vital role in lifting his media profile, according to the driver's manager, Paul Marinelli.Read more
AGL Energy has signed new sponsorships in Dubbo, Bathurst, Coffs Harbour and Orange in a bid to improve awareness of its brand in regional NSW.Read more
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