$3.5 mill a year winfall for Port Adelaide
Revenue for the Port Adelaide AFL club is expected to increase $3.5 million a year when it begins playing home matches at a redeveloped Adelaide Oval.Read more
More latest news - page 1254
Sanyo reviews Panthers sponsorship
Electronics company, Sanyo, will review its major sponsorship of the Penrith Panthers NRL club as it looks to focus its marketing on its environmental products.Read more
Demons seal Metro Solar deal, total sponsorship revenue up by 15%
AFL club Melbourne Demons has signed Metro Solar as shorts sponsor for the next year, complementing a raft of new deals that have increased the club's sponsorship revenue by 15%.Read more
Too early to gauge AFL broadcast deal's impact: Sponsorship Australasia
The AFL's $1.25 billion broadcast rights deal will undoubtedly provide additional value for the code's sponsors, but it will take some time until this flows through to rights fees, according to Sponsorship Australasia chair, Bruce Kaider.Read more
Gold Coast United locks in apparel partner
Fledgling sportswear brand Fi-ta has become the official supplier of playing strips, training kit and supporters' apparel to A-League club Gold Coast United.Read more
Swans and QBE extend long-running partnership
QBE Insurance will continue as principal partner of the Sydney Swans for another five seasons.Read more
AFL seals $1.25 billion broadcast deal
AFL matches will be broadcast by the Seven Network, Foxtel and Telstra over the next five years, under the league's new $1.25 billion broadcast rights agreement.Read more
St George Bank moves to leverage Dragons deal
St George Bank has launched a new sponsorship leveraging program aimed at increasing NRL fans' awareness of its partnership with namesake club, St George Dragons.Read more
Ubisoft sponsors Rock the Schools program
The Rock the Schools program has proven a perfect platform for computer game company, Ubisoft, to connect with teenage girls, according to Ubisoft PR Manager, Anna Chance.Read more
Victory sponsors join together on community initiative
Poultry company La Ionica has renewed its sponsorship of A-League club Melbourne Victory for a further three years, and will partner with another club sponsor, KFC, on a new community program.Read more
