Subaru to boost recreational appeal through triathlon deals
Japanese automotive manufacturer, Subaru is targeting hardcore multi-sport athletes through a sponsorship deal stuck with triathlon promoter USM events.Read more
More latest news - page 1261
GreenEDGE Cycling sign Scott Sports - steps up campaign for more sponsors
New Australian professional cycling team, GreenEDGE Cycling has finalised its first major commercial deal, with high performance bicycle and accessories brand SCOTT Sports.Read more
Dutton Insurance backs Porsche Carrera Cup
Premium automotive insurer Dutton has become the official event partner of the Porsche Carrera Cup for this weekend's opening round at the Australian Grand Prix.Read more
Port Adelaide secures second joint major sponsor
Adelaide-based stockbroking firm Soaring Securities has become a major sponsor of the Port Adelaide AFL club and joins fellow Adelaide-based organisation My ATM as a joint major sponsor of the club.Read more
F1 sponsors use new ideas to expand media coverage
Major sponsors of teams competing in this weekend's Australian Grand Prix in Melbourne have been active during the week with innovative leveraging activities to broaden the appeal and media coverage generated through their sponsorships.Read more
Clipsal 500 a powerful marketing tool, says sponsor
A business session held by Clipsal for its customers at its namesake V8 Supercars event on the weekend was highly successful and will likely be replicated by the electrical accessories company next year, says Clipsal PR manager Alex Beltrame.Read more
Sponsors play key role in snaring netball world's for Australia
Netball Australia's sponsors and broadcast partners have played a key role in the organisation's successful bid for the 2015 Netball World Championships.Read more
Skoda renews Tour Down Under sponsorship
Car manufacturer Skoda has renewed its major sponsorship of the Tour Down Under cycling event for a further three years and will target new groups of customers through the sponsorship.Read more
Gold Coast Suns not interested in “toe dippers”
The Gold Coast Suns' new five-year stadium sponsorship deal with home builders Metricon is further proof of the club's emphasis on securing longer-term corporate partnerships on the best possible terms, says the AFL club's general manager of business, Sam Eustice.Read more
Red Bull announces first Olympic gold medallist ambassador deal
Energy drink, Red Bull Australia has signed Olympic pole vaulter Steve Hooker as a brand ambassador.Read more
