Auto One becomes V8 Utes naming rights sponsor
Specialist automotive accessories retailer, Auto One, has become a major sponsor of the Australian V8 Ute Racing series.Read more
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Sydney Symphony Orchestra to live stream concerts
The Sydney Symphony Orchestra (SSO) is hoping that the live streaming of its concerts over mobile devices will increase its sponsorship value, particularly for international companies.Read more
Chemworks sponsors junior Raiders team
Canberra company Chemworks has become front of jersey sponsor for the Canberra Raiders Toyota Cup team.Read more
TeleChoice sponsors Sydney Swans in four-year deal
Mobile phone retailer Telechoice has increased its AFL sponsorship portfolio to four clubs after signing a premier partnership deal with the Sydney Swans.Read more
Coal & Allied signs 10-year stadium naming rights deal
Mining company Coal & Allied will contribute $150,000 over the next ten years as the naming rights sponsor for Olympic Park in Muswellbrook in the NSW Hunter region.Read more
AFL's growth puts category exclusivity out of reach
The AFL has grown to such an extent over the last few years that complete category protection would now be out of reach for most brands, says general manager of AFL commercial operations, Darren Birch.Read more
Sea Eagles secure Eagles Angels sponsor
The Manly Sea Eagles NRL club has signed Lavazza Coffee as the naming rights sponsor of its high profile female supporters group, the Eagle Angels.Read more
SCG Trust doubles investment in LED signage to increase options for sponsors
The Sydney Cricket Ground Trust is set to double its LED signage ahead of next week's NRL season opener between the Sydney Roosters and the South Sydney Rabbitohs.Read more
DealsDirect.com.au targeting fans and corporate supporters with Dragons deal
Online retailer, DealsDirect.com.au will target St George Illawarra NRL fans and its corporate supporters through a new sponsorship deal officially launched this week during the club's successful World Club Challenge match against Wigan in the UK.Read more
Queensland Reds sign $650k in new deals
The Queensland Reds super rugby franchise has signed around $650k in new sponsorship deals with a range of companies including Indigo Telecom, Lumo Energy, Gatorade and the Accor Hotel Group.Read more
