Funding from the Patersons Stadium naming rights sponsorship will play a key role in supporting grassroots football programs, facility development and community resources in Western Australia, according to the WA Football Commission (WAFC).Read more
In a clear warning for all companies that use social media as a marketing tool, a court has ruled that a company was responsible for misleading information published by its clients on its Twitter, Facebook and YouTube pages.Read more
Emirates Airline will increasingly leverage its Melbourne Cup sponsorship internationally, and cross-promote its offerings through its other key international sponsorships, says Emirates vice president Australasia, Barry Brown.Read more
Australian Olympic swimmer, Emily Seebohm has defected from swimwear giant Speedo to become a global ambassador for European swimwear brand Arena.Read more
Hyundai has become a major sponsor of the Melbourne Rebels Super Rugby franchise in a deal that will target fleet customers.Read more
The ACT Brumbies Super Rugby franchise has renewed its sponsorship with Lion Nathan for three years taking the brewer's association with rugby in the ACT to 25 years.Read more
Schweppes Australia has become the official non-alcoholic drink supplier of Football West, the governing body for soccer in Western Australia.Read more
AAMI has reviewed its sponsorship portfolio and has ended some of its smaller horse racing sponsorship deals.Read more
The new Brisbane consortium bidding to enter the National Rugby League competition has further strengthened its position by adding three key corporate sponsors.Read more
The V8 Supercars organisation has fired a pre-emptive shot in the lobbying battle for the future of its Homebush Olympic Park round in Sydney, by saying millions of dollars in sponsorship and spectator spend would be lost if the event is moved back to Eastern Creek after 2013.Read more
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