Sponsorship Australasia has criticised a Monash University study published by the Alcohol and Alcoholism Oxford Journal that links alcohol sponsorship with hazardous drinking habits.Read more
The Melbourne Storm NRL club has renewed sponsorship deals with power tools brand Makita and apparel company KooGa.Read more
Sports marketing company Titan Management has been appointed by Gold Coast based strength band company NRG Strength Band as its sports marketing agency.Read more
Ian Thorpe's return to swimming will not only benefit his principal sponsor Virgin Blue, but will lift the value of all swimming sponsorships, including Virgin's indirect competitor, Singapore Airlines.Read more
Insurance giant, IAG has retained sports marketing agency, M&C Saatchi Sport & Entertainment as the leveraging agency for the NRL and AFL sponsorships held by its direct insurance businesses NRMA , SGIO and SGIC.Read more
WA's Subiaco Council has launched a campaign that it hopes will see the West Australian Football Commission rethink its naming-rights sponsorship agreement with Perth stockbroking and financial services firm, Patersons Securities.Read more
Sportspeople that receive some form of alcohol sponsorship are more likely to be problem drinkers, concludes new research by a group of Melbourne academics.Read more
The South Sydney Rabbitohs NRL club has formed a unique partnership with urban music festival, Supafest that will see the event promoted to Rabbitohs fans and its artists involved with the club's community programs.Read more
Sydney based stadium signage company, Out & About Marketing & Media (OAMM), has secured the rights to sell and operate stadium front row LED perimeter signage at Super Rugby matches in New Zealand for the next five years.Read more
The NRL's decision to go public about the difficulties it is having securing a major sponsor for the NSW Blues Origin team will not devalue the property, says marketing & commercial director, Paul Kind.Read more
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