VB not interested in surfing "cool factor"
VB will be the official beer of Surfing Australia for the next three years under a new sponsorship announced this week.Read more
VB will be the official beer of Surfing Australia for the next three years under a new sponsorship announced this week.Read more
World champion surfer Kelly Slater's decision to take a 3% stake in his long-time sponsor, surfwear company Quiksilver, is a win-win for both parties, says Grand Slam International's David Flaskas.Read more
Greyhound Racing NSW's official betting exchange partner, Betfair, has been the first to take advantage of a relaxation in NSW's on-course advertising restrictions after striking a landmark sponsorship deal with the Richmond Racing Club.Read more
Financial services company Suncorp will increase its funding of skin cancer prevention initiatives after ending its 25-year sponsorship of the North Queensland Games.Read more
NRL club North Queensland Cowboys has renewed sponsorships with construction company BMD Group and cable television provider Austar.Read more
Inaccurate crowd attendance measurements can deceive sponsors into believing their deals generate more value than they actually do, according to new research from the Sheffield Hallam University in the UK.Read more
Trading Post will be the new major sponsor of the Ford Performance Racing number 6 car that competes in the V8 Supercars series, replacing tyre company Dunlop.Read more
Perth based security company, Wilson Security, has ended its sponsorship of V8 Supercars team, Stone Brothers Racing.Read more
V8 Supercars team, Paul Morris Motorsport, is to lose both its major sponsor and lead driver, with Castrol announcing it will not renew its one-year major sponsorship, and lead driver, Greg Murphy confirming he will leave the team at the end of the 2010 season.Read more
The sponsorship potential of the V8 Supercars series has received a boost with the announcement by motorsport's world governing body, FRead more