Melbourne Cup Carnival sponsorship and corporate hospitality have both increased compared with last year but companies are still approaching their spend with caution, says Victorian Racing Club sponsorship manager, Brendan Ford.Read more
NRL club Parramatta Eels is confident that sleeve sponsor, Painaway will see out the remainder of its contract with the club despite a legal dispute between the arthritis treatment company's owners, according to Eels head of corporate sales, Ian Fraser.Read more
Specialist Mitsubishi race car builder, TMR Performance, has partnered with the Australian Targa Championship to secure the official naming rights of the 4WD Showroom rally event.Read more
Woodside Energy will be an associate partner of an upcoming AFL match to be played in Shanghai between Melbourne and the Brisbane Lions.Read more
Sponsoring the new Melbourne Rebels Super Rugby franchise presented the perfect opportunity for the RaboDirect online banking brand to build an association with an organisation from the ground up, says RaboDirect general manager, Greg McAweeney.Read more
The recent success of Australian Formula One driver Mark Webber and the sport's strong financial position globally should have a positive flow-on effect for next year's Australian Grand Prix, says chief executive Andrew Westacott.Read more
Optus has announced it will expand its Australian Open tennis match coverage for mobile customers for the 2011 tournament in its seventh year as official telecommunications partner.Read more
Recreational yacht charter operator Sunsail has sponsored Australian sailors Mat Belcher and Malcolm Page in the run up to the 2012 Olympic Games in London.Read more
Stockbroking and financial services firm Patersons Securities has finally been officially confirmed as the naming rights sponsor of Western Australia's Subiaco Oval, which will now be known as Patersons Stadium.Read more
New naming rights sponsor for the Australian Wooden Boat Festival, Tasmanian company MyState Financial, will bring solo round-the world sailor Jessica Watson to the February 2011 event.Read more
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