Cricket Australia will announce a major sponsor for its controversial new format one-day domestic series, according to Peter Young, general manager of public affairs of CA.Read more
More than $16 million in new sponsorship deals have been recorded by Sponsorship News in the third quarter of 2010.Read more
AFL club Collingwood has the biggest social media presence of any of Australian sporting team, according to the latest data from U.S. sports marketing consultancy, Coyle Media.Read more
The Australian Jockey Club has announced Telstra as its new naming rights partner of this weekend's Epsom Super Saturday.Read more
AFL club Richmond Tigers will play a home premiership match against the new Gold Coast Suns in Cairns each season for the next three years under a deal announced today.Read more
This weekend's replay of the AFL grand final may have caused a few organisational headaches for sponsors, but Repucom's Lynne Anderson says they can expect to enjoy "once in a lifetime" exposure benefits.Read more
Sporting footwear brand ASICS, has renewed its sponsorship of trans-Tasman netball competition the ANZ Championships for a further three years.Read more
Outdoor camping and adventure retailer, Anaconda, has become a major sponsor of the Australian Motorcycle Grand Prix.Read more
One of the major sponsors of this weeks Union Cycliste International World Championships in Geelong this week, Jayco, has spent well over $10 million sponsoring Australian cycling over the last 18 years.Read more
NRL club Newcastle Knights has announced a three-year sponsorship deal with beer brand Tooheys New, ending the club's association with local brand Bluetongue.Read more
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