New baseball league signs deal with Mizuno
Japanese sport equipment company, Mizuno, has become a sponsor of the Australian Baseball League (ABL) and will be the official batting glove provider of the new six-team national competition.Read more
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Dedicated motorsport channel will increase local exposure
Australian motorsport will receive more exposure with the launch of Australia's first dedicated 24 hour motorsports channel in November.Read more
AFL's Gatorade Bolt player ban was fair enough: Coca-Cola
The AFL's decision to ban its players from participating in the Gatorade Bolt sprint contest because of the code's own sponsorship deal with sports drink rivals Powerade was no overreaction, according to Powerade owner Coca-Cola.Read more
Lee Furlong named Cricket Australia ambassador
Cricket Australia has named television personality Lee Furlong as its new female ambassador ahead of this year's Vodafone Ashes Series.Read more
Ireland considers alcohol sponsorship ban
Amid speculation Ireland could follow France in banning alcohol sponsorship, there's a move to put the issue back on the agenda in Australia, with pro-ban campaigners hopeful the new minority government might reconsider the subject.Read more
UK bribery law cracks down on 'lavish' corporate hospitality
New UK legislation banning the improper use of corporate hospitality will apply to many Australian businesses with links to the UK, according to legal experts.Read more
Festival sheds junk food in deal with Sanitarium
Food brand Sanitarium may have taken the unusual step of sponsoring a music festival in New Zealand, but its Australian business is unlikely to move outside its traditional sport sponsorship sphere, according to sponsorship manager, Peter Davis.Read more
A better lead time for NAB Private Wealth’s sponsorship of Art Month Sydney
NAB Private Wealth will return as the principal partner for Art Month Sydney, an annual month-long contemporary visual arts festival to be held in March 2011.Read more
Newcastle Permanent sponsor Mariners A-League community program
Newcastle Permanent Building Society will sponsor the Central Coast Mariners A-League club's new community football program to the tune of $125,000.Read more
Shannons increases motorsport sponsorship portfolio
Specialist motor vehicle insurer, Shannons, has increased its portfolio of motorsport sponsorships by becoming a major sponsor of the Targa High Country 2010 rally.Read more
