Queensland Rail shifts to community focus
Queensland Rail is seeking community partnerships following a company restructure that has completely separated its sponsorship function from its marketing department.Read more
More latest news - page 1300
Canadian Club's fringe festival deal targets art lovers
Whisky brand Canadian Club has continued its backing of art and cultural events by becoming a major sponsor of the inaugural Sydney Fringe Festival.Read more
QR National continues sponsorship renewal talks with Reds
QR National, the commercial spin-off from Queensland Rail, is in talks with the Queensland Reds Super Rugby Club about renewing its major sponsorship, which expires at the end of the year.Read more
CCA's new deal increases its golf footprint
Coca-Cola Amatil (CCA) has boosted its sponsorship of Australian golf and gained access to alcohol sales at the 19th hole, after signing-on as a major partner of Golf Australia for the next three years.Read more
Coal & Allied renews Knights deal for a further year
Coal & Allied has renewed its naming rights of the Newcastle Knights NRL club for a further 12 months, extending its sponsorship into a sixth year.Read more
Kimberley-Clark in squash deal
Paper product manufacturer Kimberly-Clark has become the major sponsor of the forthcoming Professional Squash Association event in Millicent, South Australia.Read more
UBS signs global Formula 1 partnership
Banking and financial services company UBS has signed a global partnership with Formula 1 starting at next month's Singapore Grand Prix.Read more
Emerging athletes should prepare early to maximise sponsorship returns
The earlier an emerging athlete develops a commercial sponsorship strategy, the more likely he or she is to secure long-term deals that maximise their return, says sponsorship expert Paul Dykes.Read more
Ford sets record straight on Ranger Cup cricket sponsorship
Ford is considering a number of specific event and sponsorship assets following the conclusion of its Ranger Cup interstate one day cricket sponsorship, which the company says had nothing to do with the controversial new split innings format.Read more
HostPlus happy with Gold Coast Suns' "overwhelming" membership figures
In welcome news for its foundation sponsor, super fund HostPlus, future AFL club Gold Coast Suns has already announced a membership base of more than 8,000 people, prior to its 2011 season debut.Read more
