The Commonwealth Bank of Australia’s (CBA’s)long service as major backer of Australian men’s cricket comes to an end next month as it moves focus to soccer as financial wellbeing partner to Football Australia (FA).
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Wattyl has signed on as the major front-of-jersey partner with the Canterbury-Bankstown Bulldogs’ inaugural NRLW team.
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South East Melbourne Phoenix has signed a new commercial deal with Maple Living covering the upcoming NBL26 season.
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Checkpoint Building Surveyors has extended its long-term sponsorship of Melbourne Victory until the end of the 2026/27 season.
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Harvey Norman has signed with the New Zealand Warriors to support its NRLW team’s return to the league this year.
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Ampol has signed as presenting partner to the Centre for Inspired Futures at NRL Cowboys House to support remote youth education and pathways to employment.
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Subway Australia’s decision to end its naming rights deal with the Socceroos came after a shift of priorities to digital marketing in a saturated fast-food sector.
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Kogan.com has signed on as the head coach partner of the Canterbury-Bankstown Bulldogs NRLW team ahead of the club’s first season in the national women’s rugby league competition.
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This year’s LIV Golf Adelaide added an estimated $81.46 million to the South Australian economy.
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