Brands that have developed long-term relationships with football received a strong boost in consumer sentiment around the World Cup, regardless of whether they had official sponsorship status with FIFA, according to new research.Read more
"Smart" phones with GPS capability will soon dominate the mobile telephone market, giving sports teams and their partners a dream opportunity to capitalise on location-based marketing opportunities, according to a North American media analyst.Read more
Agricultural equipment company, John Deere has become a major sponsor of Equitana Australia, a major equestrian event to be held in Melbourne in November 2010.Read more
UK-based market researcher, Global Industry Analysts (GIA) says the UK corporate hospitality market will hit $2.2 billion by 2015 following the London Olympics, and the recovery of high-end events as the economy improves.Read more
The Sponsorship Australasia annual conference will focus on a range of developing issues for the industry, such as sponsorship measurement and the impact of social media.Read more
Just like many online communities before them, Facebook and Twitter will have a limited lifespan and the sponsorship industry must be flexible enough to adapt to the next development in social media, warns Tennis Australia's chief information officer, Chris Yates.Read more
Pay television channel, Fox Sports will be the host broadcaster for the Festival of Football, a round-robin club tournament featuring the Blackburn Rovers, Glasgow Rangers, AEK Athens and Sydney FC.Read more
Queensland Events Corporation has appointed Kirsten Herring to the newly-created role of general manager – event acquisition and development.Read more
It's crucial to brand your online communities clearly and consistently across the
different social media platforms, while still ensuring they are flexible enough to accommodate future events, says Rugby World Cup New Zealand 2011's Shane Harmon.Read more
The decision by English Premier League club, Tottenham Hotspur to offer two jersey sponsorships loosely based on audience region has received a mixed reaction from leading sponsorship consultants in Europe.Read more
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