Stawell Gift back from the brink with impressive figures
Media interest in the Stawell Gift's fight for survival and increased efforts by its organising committee have netted pleasing results for the iconic Victorian footrace.Read more
More latest news - page 1316
Live entertainment outpaces sport
A new report from Live Performance Australia (LPA) indicates that live entertainment has surpassed the sport and racing industries and vindicated the ongoing trend for sponsors to put more budget into live entertainment events.Read more
70% of Australians to watch World Cup: LightSpeed Research
Nearly 70% of Australians will watch or listen to coverage of the soccer World Cup according to research company LightSpeed.
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Victoria University to tab Sport Australia Hall of Fame members
Victoria University has become a partner of the Sport Australia Hall of Fame.Read more
TAB leverages new Wellington Phoenix A-League sponsorship during World Cup
New Zealand racing and sports betting agency TAB has become a major sponsor of the Wellington Phoenix A-League club and has already started to leverage the association during its World Cup betting programs.Read more
Dragons in community partnership with miner
The St George Illawarra Dragons NRL club has announced a three-year community partnership with mining company BHP Billiton Illawarra Coal.Read more
WA law firm seeks arts sponsorships
Western Australian law firm Lavan Legal has been impressed by the benefits from its current sponsorships and is now seeking new partnerships in the arts sector, according to business development and marketing manager, Michelle Natta.Read more
Canadian Club targets World Cup beer drinkers
Whisky brand Canadian Club has launched its largest ever consumer promotion in a bid to lure football fans away from beer during the FIFA World Cup.Read more
NRL adds horsepower to commercial team
The National Rugby League has increased its commercial team following the recruitment of Andrea Stanton and Cameron Dearsley.Read more
Adidas leverages World Cup with "man in ball" promotion
Sports apparel brand adidas has unveiled a key part of its local World Cup sponsorship leveraging program, a unique promotion called the Man in the Ball.Read more
