OPSM switches focus to NRL
Eyewear company OPSM has signed as the official eye care provider of the NRL for the next three years.
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More latest news - page 1321
National Foods sticks with SA Masters Games
National Foods through its Pura Light brand has renewed its naming rights deal for the 2012 South Australian Port Pirie Pura Light Start State Masters Games.
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Funding announced for Victoria and WA stadia upgrades
The WA Government has pledged over $80 million for the upgrade of ME Bank Stadium in Perth, while the Federal Government will kick in $3.5 million for the redevelopment of Melbourne's Victoria Park AFL ground.
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Bundaberg focusing on NRL partnerships at club level
Building engagement with consumers and retailers through club level NRL partnerships is a key priority for Bundaberg Rum, according to Diageo's new national events & sponsorship manager, David McKenna.
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Lexus seeks wider audience through rugby deal
As tipped by Sponsorship News last month, Lexus has become the official motor vehicle partner of the Australian Rugby Union.Read more
Westpac signs City to Surf deals
Westpac Bank has announced new partnerships with both the Sydney and Perth City to Surf fun run events.Read more
NRL sponsorship up $3 million on last year
NRL sponsorship, membership and attendances have all recorded significant rises so far this season, according to the code's State of the Game report.Read more
Tiger Woods offer makes mockery of sponsorship industry: Sponsorship Australasia
The inclusion of a 'no moral judgement' clause in an athlete endorsement deal would go against the fundamental concept of most sponsorship relationships, says Sponsorship Australasia president Bruce Kaider.
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Lack of arts sponsorship a "chronic problem": festival organisers
The organisers of the Australian Dance Festival fear the event faces the same fate as the schools' Rock Eisteddfod if it can't address a funding shortfall.
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$1.4 million funding for regional events: Queensland Events
The Queensland Government has announced more than $1.4 million in funding to help bankroll 60 regional events across Queensland.
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