Sponsorship Australasia has reported its best ever annual financial results, while new president Bruce Kaider has set his sights on growing the association's membership as a key objective for his term of leadership.
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Fast food restaurant chain Red Rooster, has become a sponsor of the North Queensland Cowboys NRL club.Read more
The International Rally of Queensland is confident that the inclusion of local world rally talent, Chris Atkinson, and popular Scottish driver Alister McRae, will further boost its sponsorship appeal.
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The Australian Football League (AFL) has appointed former player and club commercial manager, Tony Woods to the new role of AFL international development manager.Read more
Optus has become the official partner of the Art Gallery of New South Wales' new educational program called Open GalleryRead more
Pacific Brands' work wear brand, King Gee has appointed sports marketing agency, Octagon to activate its V8 Supercars sponsorship.Read more
V8 Supercars Australia is confident the appointment of Martin Whitaker as its new CEO will help it negotiate a strong television broadcast deal.Read more
Industry super fund HostPlus and superannuation industry bank, ME Bank, deny they are in sponsorship discussions with the Melbourne Rebels Super Rugby Union club.
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Optus has ramped up its sponsorship of Football Federation Australia with a major new television commercial featuring the telco's ambassadors, Socceroos Tim Cahill and Lucas Neill.
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Cause-related sponsorships and entertainment tours are the fastest growing sponsorship categories, according to US sponsorship researcher IEG.Read more
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