The furore inspired by a poster featuring Geelong AFL star Gary Ablett in a Gold Coast playing strip is a timely reminder to brands of the legal risks associated with 'passing off', according to a leading sports lawyer.
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Sponsorship activation using social media and digital technology will be a key focus at this year's Sport is Fantastic conference, which will feature presenters from some of the world's biggest professional sporting competitions.Read more
Media bans at major Australia sporting events could be over, after media and sport bodies struck a groundbreaking voluntary code of access that seeks to provide "fair access" to sports for news reporting.Read more
The Australia Business Arts Foundation (AbaF) has announced two new awards to recognise sponsorships and partnerships between arts and both health and the environment.Read more
Swimwear brand Rival has signed an ambassador deal with iron woman Hayley Bateup for the next three years.Read more
The proportion of marketing budgets spent on sponsorship in the US has hit an all-time high, with sponsorship now accounting for, on average, 25.4% of overall marketing and advertising spend, according to the US based IEG/ Performance Research Sponsorship Decision Makers survey.Read more
AFL club Essendon has secured two sponsorship deals for 2010, with industry super fund HOSTPLUS signing as coaches sponsor for two seasons and travel brand Antler Luggage renewing as the club's shorts sponsor.Read more
AFL club Port Adelaide has extended the relationship with its major sponsor My ATM, signing a joint major sponsorship deal with MyATM's related business Aussie ATM.Read more
Basketball Australia has signed a new broadcast deal with Network Ten and its digital sports channel ONE to broadcast the NBL for the next five seasons.Read more
Increased emphasis on responsible drinking and the rapid expansion of alcohol product lines have put an end to the "blocking tactics" previously used by Australia's major brewers when planning their sponsorships, according to Andrew Condon, managing director of M&C Saatchi Sport and Entertainment.Read more
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