The NRL's Friday Night Football sponsor, Bundaberg Rum, has invested more than $2 million in its new leverage concept, the "Bundy Skycouch experience", according Kelly Hill from Bundy's public relations agency, Porter Novelli Australia.
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Despite challenging economic circumstances, the AFL performed exceptionally well in 2009, achieving record revenue of $303.5 million, according to AFL Commission chairman Mike Fitzpatrick.
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Emirates has extended its partnership with AFL club Collingwood for a further five years.
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Insurance group AAMI has acquired naming rights for the new rectangular sports stadium in Melbourne's Olympic Park for the next 8 years, with the ground to be known as AAMI Park.
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Bourbon brand Jack Daniels will be the major sponsor of a new three day rodeo and music festival known as the Rodeo Rockfest.
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Western Australian Rugby League is confident it would secure plenty of sponsorship support if a WA team gained admission to the NRL competiton.
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South Sydney Rabbitohs NRL club has just one sponsorship property remaining for this season after finalising a new deal with Allsorts Fitness and Wellbeing Centre.Read more
NRL club the North Queensland Cowboys has sold out its permanent corporate hospitality for the eighth season in a row to ensure a multimillion dollar windfall this season.
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The Gold Coast Titans NRL club has announced ThyssenKrupp Elevator Australia as its new lower back-of-jersey sponsor for home fixtures.Read more
The MINI Challenge motorsport series has announced car rental company Hertz and the Pizza Capers chain as naming rights and presenting rights partners for 2010.Read more
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