New sponsor looks to capitalise on West Coast's network
Insurance broking firm Australian Reliance will be an official business partner of AFL club the West Coast Eagles for the next two seasons.
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Insurance broking firm Australian Reliance will be an official business partner of AFL club the West Coast Eagles for the next two seasons.
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Following the announcement of its three-year sponsorship renewal with the National Rugby League, Coca-Cola Amatil has signed new deals with the Newcastle Knights and South Sydney Rabbitohs and renewed arrangements with the Canberra Raiders, Brisbane Broncos, Gold Coast Titans and North Queensland Cowboys clubs.
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NRL Premiers, the Melbourne Storm, has extended three major sponsorships and signed a new major sponsor and two lower level sponsorships for the 2010 season.
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The V8 Supercars hope to have a naming rights sponsor for the Gold Coast SuperCarnivale by the end of April, according to Gold Coast Events Corporation (GCEC) chair Chris White, who is bullish about the event's future prospects.
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Commonwealth Bank-owned Bankwest has become the official grassroots partner of RugbyWA.Read more
The International Tennis Federation (ITF) has announced technology company HP as an international sponsor of the Davis Cup team competition.Read more
The NRL sponsorship program has emerged largely unscathed from the global financial crisis, and while sponsors cut back leveraging programs last year, the league expects leveraging budgets to return strongly this season, says NRL marketing director, Paul Kind.
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Netball Australia has signed a major sponsorship deal with online retailer, DealsDirect.com.au.
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Companies' cash sponsorship budgets may have shrunk in recent years, but the Australian Business Arts Foundation has experienced a major resurgence in companies donating their time to arts organisations, according to CEO Jane Haley. Read more
A new survey on participation in the arts has split the Australian public into four attitudinal segments which have important implications for marketers.Read more