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Coca-Cola Amatil increases NRL partnership

Following the announcement of its three-year sponsorship renewal with the National Rugby League, Coca-Cola Amatil has signed new deals with the Newcastle Knights and South Sydney Rabbitohs and renewed arrangements with the Canberra Raiders, Brisbane Broncos, Gold Coast Titans and North Queensland Cowboys clubs.
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HP signs Davis Cup deal

The International Tennis Federation (ITF) has announced technology company HP as an international sponsor of the Davis Cup team competition.Read more

NRL sails through GFC, looking at new revenue sources

The NRL sponsorship program has emerged largely unscathed from the global financial crisis, and while sponsors cut back leveraging programs last year, the league expects leveraging budgets to return strongly this season, says NRL marketing director, Paul Kind.
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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?