BHP Billiton increases community involvement with West Coast Eagles
Mining giant, BHP Billiton has expanded its sponsorship of the West Coast Eagles AFL club by taking greater involvement with the club's community programs.
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Mining giant, BHP Billiton has expanded its sponsorship of the West Coast Eagles AFL club by taking greater involvement with the club's community programs.
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Mortgage House will announce another major sponsorship in the coming weeks in spite of a legal dispute between the company's major shareholders.Read more
Automotive company Land Rover has signed a new deal to sponsor the Quiksilver Pro surf event.Read more
Urban adventure race series City Chase has announced Blackberry and Rebel Sports as major sponsors of this year's event which begins in Sydney in March and continues in Melbourne in April.Read more
Banning alcohol sponsorship would have minimal impact on underage drinking according to a new report in the International Journal of Sports Marketing & Sponsorship.
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Fundraising organisation Fuzzy Ball Wines has become the major sponsor of the Australian Tennis Pro Tour for the next four years.
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Dunlop Tyres has taken over the naming rights of Steven Richards' Ford Falcon for the 2010 V8 Supercar Championship.Read more
Growing vodka brand Russian Standard Vodka is looking to include event sponsorship in its marketing program.
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Car manufacturer Ford sees its increased association with the evolving V8 Supercars category as an ideal means of targeting women and families, according to the company's new sponsorship head, Chris Styring.Read more
V8 Supercars is "satisfying the hell" out of its Australian sponsors, and the sport now claims to account for about 15% of total Australian corporate sponsorship, chief executive, Tony Cochrane has told Sponsorship News exclusively.Read more