Shaw & Partners boosts surf sports through reinventing Coolangatta Gold
Shaw & Partners Financial Services has extended naming rights to surfing’s Coolangatta Gold event until 2027.
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Time to get creative with IP valuation in sponsorship – Gemba
A Gemba investigation has found a 35% increase in sponsorship deals assigning standalone value to Intellectual Property (IP) rights since 2021.
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Australian Open aces $565.8 million for Victorian economy
The Australian Open 2025 generated a record $565.8 million in estimated economic benefits for Victoria according to an IER report commissioned by Tennis Australia (TA).
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Launchd acquires Huume to leverage influencer, creator marketing
Launchd has acquired the Huume talent management agency to expand into influencer-branded marketing content.
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Narellan Pools jump in with Titans’ NRL and netball sides
Gold Coast Titans have signed Narellan Pools to sponsor their NRL and netball programs this season.
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Asta IT, Hawthorn deal is personal for sponsor
Asta has joined the AFL’s Hawthorn Football Club as IT services partner to support the club’s move into new headquarters at the Kennedy Community Centre in Dingley, Melbourne.
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BOQ’s Ekka deal shows intent of sponsorship comeback
Bank of Queensland’s (BOQ’s) presenting partnership with the Royal Queensland Show (Ekka) is part of its shift back to sponsorships connecting with local communities according to Banter’s Paul Den.
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St George’s home, Jubilee Stadium seeks new naming rights
Sydney’s Georges River Council has Jubilee Stadium naming rights on the market.
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