AFC Women’s Asian Cup 2026 taps Visa card backing
Visa has signed as a global sponsor of the AFC Women’s Asian Cup Australia 2026.
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IPAR, Invictus Australia employ extension to generate veteran jobs
IPAR has extended its Invictus Australia partnership by three years.
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Royal Caribbean sets sails to win Brisbane Heat members
Royal Caribbean has joined the Brisbane Heat as holiday and membership partner ahead of the 2025–26 Big Bash League season.
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Raiders, Parbery Consulting renewal celebrates women’s RL project
The Canberra Raiders have renewed Parbery Consulting’s front-of-jersey deal to the end of the 2027 NRLW season.
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Pitch winner, Atomic 212° to serve media for Tennis Australia
Tennis Australia (TA) has appointed Atomic 212° as its media agency which takes over from PHD after a competitive pitch.
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Superdry first pulls on Melbourne Storm sponsorship
Melbourne Storm has signed a new partnership with global fashion retailer Superdry which becomes the NRL club’s lifestyle apparel partner.
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Defender shifts up gears to back Wallabies-Lions tour
Rugby Australia has signed Defender as a sponsor of the 2025 British & Irish Lions Tour.
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Richmond take Storm’s commercial lead
Richmond Football Club has appointed Dan Cullinan as its new executive GM of commercial .
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Softball Australia, AG Coombs hit home runs for inclusion
Softball Australia has signed AG Coombs in a three-year deal that will support Indigenous athlete development and female leadership in the sport.
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Elite Supplements explains the multiple attractions of athlete ambassadors
Elite Supplements is narrowing focus on athlete ambassadors.
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