Volvo increases Demon sponsorship
Volvo Australia has renewed and increased its partnership with the Melbourne AFL club.Read more
More latest news - page 1353
How HSBC is achieving 'deeper engagement' with Waratahs fans
A recent campaign that gave rugby fans the chance to "become the 23rd member" of the HSBC Waratahs squad built a deep engagement between the code's supporters and the bank, says HSBC brand and sponsorship manager, Gina Unwin.Read more
Movies and live music rate high for passion
Movies, live music concerts, theme parks and live comedy are the properties which people are the most passionate about according to new research by sports marketing consultancy Gemba Group.
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Woods unlikely to lose sponsors: UK bookmakers
UK bookmakers are confident that Tiger Woods will not lose any sponsors following the controversial media reports over the weekend.
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Rights holders watching nervously for Dubai fallout
Australian rights holders with major deals with Emirates will be watching anxiously for the impact Dubai's worsening economic crisis has on the government-owned airline.
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McDonald’s franchisees back Sunshine Coast Football
A group of Queensland sunshine coast McDonald's franchisees have combined to become the major sponsor of Sunshine Coast Football.
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Vodafone reduces NZ sponsorships
Telecommunications company, Vodafone, is consolidating its sponsorship portfolio in New Zealand and has ended its major sponsor deal with the Waikato Rugby Union which competes in New Zealand's Air New Zealand Cup rugby union competition.Read more
Greater Western Sydney will sign major sponsor 'by Christmas': AFL
The new Greater Western Sydney AFL team will have its first major sponsor by Christmas, according to AFL NSW general manager Dale Holmes, who says corporates are rushing to take advantage of the media exposure the club is already generating.Read more
ANZ becomes Archibald Prize principal sponsor
ANZ Bank has announced it will become principal sponsor of the Archibald Prize for the next two years beginning with the 2010 exhibition.Read more
BMW back in the movies
Global automotive manufacturer BMW looks set to make a return to a more active product placement strategy, with reports it has appointed US-based entertainment marketing specialists Propaganda GEM, to look at marketing options in the film industry.Read more
