While a third of senior marketers say they have reduced their spend on sponsorship over the last 12 months, there are 'encouraging' signs for the industry, says Australian Marketing Institute (AMI) chief executive Mark Crowe. Read more
Townsville-based residential property developer, Maidment Development Group has become a major sponsor of the North Queensland Fury A-League club.
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Direct selling company Amway hopes a new ambassador deal with Olympic gold medallist Libby Trickett will lift its standing among Generation Y.Read more
Newcomer to the Melbourne market, airline Viva Macau will consider sponsorships that provide an opportunity to engage with the local community, according to a company spokesman.Read more
Australian spring water brand, Cool Ridge, has become a major sponsor of men's health charity, Movember.Read more
Golf Australia has signed deals with a number of ambassadors for a new campaign aimed at increasing participation in the sport.Read more
Tiger Airways says it wants to continue its relationship with the Wests Tigers NRL club, amid speculation the airline could become the club's major jersey sponsor.Read more
Qantas will be a major sponsor of the Australian Government's national pavilion at the Shanghai World Expo in 2010.
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Heart health charity, the Heart Foundation, has developed a new national sponsorship strategy that gives companies more opportunities to align directly with its individual fundraising programs.Read more
The financial services sector in the US appears to be getting its appetite for golf sponsorships back with reports that financial services company, Morgan Stanley is resuming its golf naming rights sponsorship program after repaying its government TARP debt of $10 billion.Read more
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