In an important battle over the rights to intellectual property built up in sporting events, a Californian arbitrator has decided to temporarily preserve the status quo in the ongoing dispute over the use of the Crusty Demons brand in Australia.Read more
Vodafone is expected to announce its new head of sponsorship in the next few weeks.Read more
The large proportion of higher income earners attending the Australian Open tennis was a key factor in wine brand Jacob's Creek's decision to become an associate sponsor, says the company's marketing director, James Slack.Read more
Malaysian auto manufacturer, Proton is considering moving its jersey sponsorship from the West Tigers NRL club to the Sydney Roosters.
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Tourism Malaysia's sponsorship of the Carlton AFL club has helped lifting inbound tourism to Malaysia from Victoria and Tasmania by 27%, according to Malaysia's national news agency Bernama.
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Sponsorship renewal and retention during tough economic times will be the focus of an industry breakfast on October 14 organised by the Victorian chapter of industry association Sponsorship Australasia.
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Wine brand, Jacob's Creek has significantly increased its sponsorship of Tennis Australia by becoming an associate sponsor of the Australian Open.
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Telecommunications company, Optus, has renewed its major sponsorship of Tennis Australia and the Australian Open for two years.
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Japanese probiotic milk-like product Yakult, has renewed its major sponsorship of the Essendon AFL club and will continue to be the Bomber's match ball sponsor for two years.
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Sponsorship Australasia (SA) has confirmed that Australian Olympic gold medallist swimmer, Libby Trickett and Port Adelaide AFL club full forward, Warren Tredrea will speak at the organisation's annual conference in Sydney later this month.
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