Despite its North American parent company withdrawing from motorsport sponsorship, Jim Beam remains fully committed to its local support of the V8 Supercars, says Beam Global brand director Ray Noble.
Read more
Football Federation Australia (FFA) has announced that it will award the 12th A-League team licence to a group based in Western Sydney and headed up by Ian Rowden, the executive chairman of advertising agency Saatchi & Saatchi and a former Young Socceroo.
Read more
Non-bank lender Mortgage House of Australia has returned to sport sponsorship, signing a multi-million dollar, five-year deal with NRL hopeful the Central Coast Bears.Read more
Breakfast cereal and nutritional snacks brand, Uncle Tobys, and pool and spa products company, Poolwerx, have become major sponsors of Royal Life Saving and will partner the organisation's child drowning prevention programs.Read more
Castrol Lubricants is looking for new sponsorship opportunities in the V8s category, after ending its long-term backing of the Ford Performance Racing (FPR) V8 Supercars team last month.
Read more
Retailer Jaycar Electronics has attributed its renewal of the Bulldogs NRL major sponsorship to the players' good off-field behaviour this season.
Read more
Using "money can't buy" experiences to motivate staff is a great way to leverage more value out of your sponsorships, says Waterfront Entertainment Marketing director Sean Pickwell.
Read more
Emerging Australian apparel company, KooGa has replaced Canterbury as the apparel partner of the Australian Rugby Union (ARU).
Read more
The Bulldogs NRL club will announce tomorrow that its current jersey sponsor, electronics retailer, Jaycar Electronics will renew its sponsorship for a further three years.Read more
Women's surfing event, the Beachley Classic has secured property development the Dee Why Grand as the naming rights sponsor of its celebrity challenge.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.