Basketball Australia (BA) has secured Chinese sports marketing company Golden Star International Investment as the naming rights sponsor of the men's national team, The Boomers, in a four-year deal.Read more
V8 Supercar team Wilson Security Racing (WSR) has formed a partnership with breast cancer charity the McGrath Foundation for its upcoming Bathurst 1000 campaign.
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Alcohol sponsorship would be phased out over an 11-year period and sporting codes penalised for poor player behaviour under the final recommendations of the Rudd Government's Preventative Health Taskforce.Read more
The Cronulla Sharks NRL club is using innovative new technology on its website as part of its strategy to re-engage with the local community and its support base.Read more
Telecommunications company Telstra has signed a long-term sponsorship deal with Legacy, a not-for-profit organisation that supports families of deceased Australian Defence Force members.Read more
Specialist motorcycle insurer, Insure My Ride, has become the naming rights sponsor of the Australian Superbike Open.
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Early digital radio partnerships signed by Optus and Smirnoff illustrate the flexibility of the medium and its potential for sponsors, says Commercial Radio Australia chief executive Joan Warner.
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The V8 Supercars series will become sleeve sponsors of NRL club South Sydney Rabbitohs, while the club's co-owner Russell Crowe will lend his voice to the Bathurst 1000 advertising campaign under a unique partnership between the organisations.Read more
South Australian cycling event, the Tour Down Under, has secured oil and gas company Santos as its naming rights sponsor on a four-year deal, with American cycling legend Lance Armstrong set to contest the event.
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V8 Supercar team, Stone Brothers Racing (SBR), will consolidate the naming rights sponsors of its two cars, SP Tools and IRWIN Industrial Tools, for its entry into the Supercheap Auto Bathurst 1000.
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