Big interest in Stawell Gift move
The possible relocation of the iconic footrace, the Stawell Gift from Stawell to Ballarat has already sparked corporate interest according to the event's marketing consultants.
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More latest news - page 1383
Sponsorship needs to adapt to "conservative" youth market: report
Brands need to adapt their sponsorships to appeal to a youth market which is becoming more conservative and cautious in the face of economic and environmental concerns, according to a new report.Read more
Brisbane Festival raises more than $5 million in sponsorship
A new strategy of breaking up its sponsorship into individual event packages has delivered the Brisbane Festival more than $5 million in corporate support for this year's event, according to the festival development director, Nadine Barbieri.Read more
Melbourne arts festival increases sponsorship by 20%
The Melbourne International Arts Festival has increased sponsorship by 20% to $2.6 million for this year's event, despite the difficult financial conditions.Read more
North attributes Mazda extension to improved branding opportunities
North Melbourne AFL club has attributed the renewal of its Mazda sole major sponsorship to an increase in the branding opportunities made available to the car manufacturer.Read more
Sydney Symphony announces Asian tour partners
Sydney Symphony Orchestra has announced mining company Felix Resources as a major presenting partner of its upcoming Asian tour, and the extension of sponsorship deals with Telstra, mining company Xstrata and pharmaceutical company Tianda Group.Read more
Proton Cars seeks national exposure through Miss Australia sponsorship
Malaysian car company Proton Cars Australia is using sponsorship to build its brand in Australia, and will use the new Miss Universe Australia, Rachael Finch, as its brand ambassador.
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New airline to boosts SuperGP sponsorship
Emerging Queensland airline, Strategic Airlines has renewed and increased its sponsorship of the Gold Coast Nitro SuperGP.
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Burger King to support NZ basketball franchise
New Zealand's entrant in the Australian National Basketball League, the NZ Breakers has finalised a major sponsorship deal with fast food chain, Burger King.
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McCain Foods backs NZ netball
McCain Foods has become a gold sponsor of Netball New Zealand and the country's national netball team, the Silver Ferns.
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