Difficult 2010 for performing arts funding
Corporate support and sponsorship of performing arts was steady from 2004 to 2008, but a rise in private donations during the period underpinned funding in the sector.Read more
More latest news - page 1385
Quiksilver counting the benefits of brand planning
By aligning its sponsorships with a new, simplified brand strategy, surf label Quiksilver increased boardshort sales by 22% and web traffic by 40%, according to its brand director, Garry Wall. Read more
Burrow to fulfill sponsorship obligations
A legal dispute between professional surfer Taj Burrow and his sponsor, surf accessories company Creatures of Leisure, has been resolved and Burrow will continue to be sponsored by the company until 2010 when the current four year deal expires.
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Melbourne Victory to become fitness stakeholder after gym deal
The Melbourne Victory A-League club will become a minor stake holder in the new Genesis Fitness centre in Box Hill, Victoria, as part of a new partnership deal between the soccer club and the gym chain.
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Betezy now backs 8 AFL clubs
Corporate betting agency, Betezy has increased its AFL sponsorship portfolio, adding a three-year deal with North Melbourne AFL club to its program.
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Aussie impressed by quick Collingwood apparel change
Financial services company Aussie has praised the professional approach taken by the Collingwood AFL club in managing the company's brand transition from Wizard to Aussie.
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Retravision takes WACA deal to nine years
Electrical retailer, Retravision has renewed its partnership with the Western Australian Cricket Association (WACA).Read more
Tiger Airways lands deal with NRL namesake
Emerging low cost airline, Tiger Airways has landed its first major sponsorship deal with the NRL club, the Wests Tigers.
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Sanyo renewal takes Panther sponsorship to a record 12 years
Electronics company Sanyo Oceania has renewed its major sponsorship of the Penrith Panthers NRL club for a further two years.
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Buyer's market in corporate hospitality
The signing of Nitro Energy Drinks earlier this year as the naming rights sponsor of the Gold Coast's SuperGP has underwritten the event's sponsorship targets, but the challenge will be maintaining corporate hospitality sales in the tight economy, according to the event organiser.
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