The Australian sports industry is in serious danger of losing sponsors to other entertainment formats unless it learns to properly engage with consumers and increase their passion for sport, according to Ben Crowe, director of sponsorship consultancy Gemba.
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FFA Sponsorship remains the number one challenge for the Hyundai A-League, according to Football Federation Australia chief commercial officer John O'Sullivan, with some A-League clubs set to begin this year's season without shirt sponsors.Read more
The Victorian Supreme Court has ruled that Stadium Operations Ltd (SOL), owners of Melbourne's Etihad Stadium, must make available some of its commercial agreement for review by the Australia Football League.Read more
Last month's plea for corporate support by the Perth Wildcats appears to be working with betting agency Player Sports Betting and a number of smaller companies signing up as club sponsors.
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Honda Australia has continued its support of grassroots motorcycling, signing as the naming rights sponsor of the Australian Junior Longtrack Championships to be held at the NSW Central Coast Junior Motorcycle Club in early July.Read more
Increased negotiating power and a wider range of sponsorship offerings could deliver a merged entity of the Sydney Turf Club (STC) and Australian Jockey Club (AJC) an annual sponsorship revenue increase of $4.3 million to $11.5 million, according to a report by Ernst & Young. Read more
Whisky brand, Canadian Club, has increased its involvement with the local film industry, by becoming the exclusive liquor partner of the Australian premier of the Sacha Baron Cohen film, Bruno.Read more
The controversy surrounding alcohol branding on the V8 Supercars safety vehicles continues, with Holden Australia now reported to be disappointed with its vehicles being used in the program. Read more
Planning delays in the preparations for Rally Australia haven't affected Repco's naming rights sponsorship for the event or its proposed leverage program says Repco marketing manager, Grant Bidois.
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Sponsorship Australasia (SA), the industry association for the sponsorship sector, has called for expressions of interest from its members interested in managing its national conference. Read more
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