The Melbourne Victory A-League club has signed new sponsorship deals with car park operator, Care Park, mortgage broker, AllBanx and carpet care company Britex. The companies all have ties with the club through their senior managers.
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Fosters says it is not concerned about the alcohol advertising ban that will bar its branding from appearing on the Australian Rugby League Kangaroo's jersey in the rugby league Four Nations Championship - and says the VB brand's relationship with the Kangaroos is "long term and bigger than the few games played in France."Read more
The Australian Rugby League (ARL) representative team, the Kangaroos, will not carry the branding of its major sponsor VB when it plays the end-of-season Four Nations tournament in France.
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Global surf and snow sports brand, Quiksilver has re-signed nine-time Association of Surfing Professionals world Champion, Kelly Slater, to a new five-year endorsement contract.Read more
Despite the global economic outlook for 2009, the Asia sponsorship sector is expected to increase 10-12% , with total spending on sponsorships in the region to be about US$1.6 billion, according to a report by Asia Sponsorship News.
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Electronics retailer Jaycar Electronics hopes its new jersey sponsorship deal with the Bulldogs NRL club will lift the company's profile and shed the "nerdy" image associated with its brand.Read more
The Commonwealth Bank last night launched its latest tour partnership with the Australian Chamber Orchestra, continuing a 21-year relationship between the organisations.
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The new Cricket Australia (CA) player payment schemes will add value to its sponsors and will be fairer for players, according to CA major sponsor Hutchinson 3G Australia.
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Global sponsorship information specialist IEG has downgraded its forecast growth for the North American sponsorship sector, predicting it will now only rise 1.1 percent and not 2.2 percent as forecast earlier in the year.
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Caravan maker Jayco Corporation has added to its significant sport sponsorship portfolio by becoming a major sponsor of Cycling Australia.
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