The President of the World Rally Championship Commission (WRC), Morrie Chandler says the Commission would be unlikely to consider applications from Australia to host future rallies if local organisers fail to deliver the proposed WRC event in northern NSW in September.
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Swimming Australia has renewed more than $30 million in commercial agreements with sponsors and broadcast partners over the past few months.
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ANDRA Championship Drag Racing's recent success in signing a raft of new partnerships illustrates the importance of innovative packaging of sponsorship properties in a recession, says Dale Brittain, managing director of consultants DBC.Read more
Strathfield Group is considering a legal challenge to the NRL's decision to block its sponsorship of the Bulldogs.Read more
Rights holders need to work harder to properly understand sponsors' brands, according to Beam Global sponsorship and events manager, Kel Constantine, who says she is tired of the assumption that the Jim Beam brand is blue collar or "bogan".Read more
The quality of the NRL's long-term relationships with its major sponsors means the deals are strong enough to withstand the recent player behavior scandals, NRL chief executive David Gallop told Sponsorship News exclusively yesterday.Read more
Major Australian sporting leagues will ultimately move to league-wide gaming partnerships, according to a betting sponsorship expert, who says clubs should exploit their individual betting sponsorship deals while they can.
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Restoring honesty and integrity in the eyes of fans was critical for Wigan Rugby League Club after its brand was seriously damaged by repeated salary cap breaches, Simon Collinson, the English club's marketing director said this week.
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Social networking is the riskiest area of activation for sponsors, but the greater risk is ignoring it, according to Daragh Persse, Vodafone Group global head of sponsorship and brand engagement.Read more
The NSW Government intends to introduce special events legislation that would enable it to override local government planning laws to facilitate the management of major events in the state.
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