Inappropriate off-field player behaviour is affecting sponsorship values according to leading sponsorship managers, and over 60% of them have made, or plan to make changes to their sponsorship agreements to guard against negative brand impact, according to a new survey.
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Private health insurer, nib has renewed and expanded its sponsorship of the Geelong Cats AFL club.
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Basketball Australia says the proposed 2009/10 men's professional basketball series will proceed and will include seven teams.
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Subscription online motorsport simulator, iRacing.com has signed Australian motoring legend, Marcos Ambrose as a brand ambassador.
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Mobile phone retailer Crazy Johns remains committed to basketball despite the ending of its sponsorship with South Dragons following the club's decision not to enter the 2009/10 season of the new professional men's competition.
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One of Australia's longest established and most successful basketball clubs, the Melbourne Tigers, has announced it will not take part in the proposed new national competition.Read more
The South Dragons NBL team has withdrawn its entry in the new professional men's basketball competition citing delays and failure in the reform process for the decision.Read more
The association representing the sponsorship industry has undergone a name change and will now be called Sponsorship Australasia. Read more
Smirnoff Vodka's 'Area 21' festival sponsorship campaign has delivered impressive results for the vodka brand, generating over 13 million media impressions from PR and online activation.
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The Essendon AFL Club is pioneering a new 'themeing' initiative to make Etihad Stadium feel like a home ground for members when the club plays at the venue.Read more
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