The recession isn't all bad news for sponsorship, with major marketers actually reallocating budget previously spent on above-the-line advertising, to much more targeted consumer-focussed events including sponsorship and activation, according to Nick Fordham from talent management company Fordham Company.Read more
TW Steel, the Dutch-based maker of oversized watches, has become the naming rights sponsor of the Miss SuperGP model search.
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Betting agency Betfair has increased its sponsorship portfolio, signing as a major partner of South Australia's Strathalbyn Racing Club.
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The McDonald's fast food restaurants in the ACT have become a sponsor of the Canberra Raiders NRL club.
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Global drive technology company, SEW-Eurodrive, has extended its sponsorship of Harness Racing Victoria's Victoria Cup Carnival.
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Leading residential home builder, Metricon has become a major sponsor of the Essendon Football Club and will become the club's coach sponsor.
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Removalist company, Grace Removals has become a major sponsor of the North Queensland Cowboys NRL Club and will be the club's coach sponsor.Read more
Czech Republic automotive manufacturer Skoda has become the dominant sponsor of cycling in Australia, and plans to maintain an 'ownership' of the sport through the continued sponsorship of blue ribbon cycling events across the country.
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Sponsorship audits for the NSW Fire Brigades and the Energise Enterprise Small Business Festival in Victoria resulted in immediate sponsorship interest, according to FIT Sponsorship Marketing managing director, Bruce McKaskill.
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St.George Bank has become a major sponsor of the St Kilda AFL club in a deal that will see it occupy two different sponsorship assets during the term.
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