Communications retailer Strathfield Group will seek legal advice on whether the NRL's move to block its major sponsorship of the Bulldogs NRL club breaches the Trade Practices Act.
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The European Sponsorship Association (ESA) says that most of the public criticism of sponsorship is ill-informed and doesn't take into account the fact that most major sponsorship deals have clear ROI measurement.
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Sponsors can cut through the increasing clutter in the sponsorship market by adhering to a few key principles, say Andrew Saunders, corporate development manager for event company USM Events.
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Tyre brand Dunlop has become the major sponsor of the Townsville round of the V8 Supercars Championship.
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The Wollongong Hawks and Cairns Taipans are confident of being included in the 'new-look' National Basketball League, with both clubs claiming they have fulfilled most of the entry criteria for the new competition.
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Carlton Football Club has taken a novel approach to hitting the KPIs for its Hyundai sponsorship by appointing a full-time representative to facilitate Hyundai car purchases by its large membership base, players and staff.Read more
The Tabcorp owned sports betting business, TAB Sportsbet, has become a major sponsor of the Collingwood AFL club.
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The Essendon AFL club has announced two significant sponsorship deals that are believed to net the club around $500,000 this year.
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Private health insurer company, Medibank Private, has refocused its sponsorship strategy toward sponsorships that promote healthy living.
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Confectionary brand MARS has become a major sponsor of the Melbourne Vixens ANZ Championship women's netball team.Read more
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